THE 3 BIG RED FLAGS IN YOUR BRAND...
So, picture this: You’ve been rocking the same logo since you first dipped your toes into the world of business. It’s like an old pair of sneakers – comfy, but definitely not going to win you any style points.
Your brand deserves better, my friend. If that scenario strikes a chord with you (cough, cough… you know who you are), then it’s time to perk up those ears.
If you’re aiming to be seen as the seasoned pro that you truly are, it’s high time your brand reflected that. After all, you don’t want to miss out on potential clients just because your brand screams “newbie.”
1. The dreaded one-logo syndrome.
2. The coloUr & font shuffle.
Are you guilty of constantly switching up your brand’s colors and fonts based on whatever’s trending on Pinterest? Yeah, that’s a no-go. Consistency is key when it comes to branding. Stick to your guns, and you’ll see the rewards in the form of increased recognition and, dare I say it, revenue. Fun fact: Consistency can boost your bottom line by a cool 13%.
3. Inconsistency Across Platforms
Do you find that your brand message gets lost in translation as it moves across different platforms? Perhaps your social media presence feels disconnected from your website, or your offline marketing materials don’t align with your digital identity. Inconsistency confuses your audience and dilutes your brand’s impact. It’s essential to ensure a cohesive brand experience across all touchpoints to build trust and credibility.